Marvel: Avengers Alliance is a turn-based social network game developed by Playdom in 2012. It is based on characters and storylines published by Marvel Comics, and written by Alex Irvine.[1] The game is available as an Adobe Flash application via the social-networking website Facebook, and via Playdom's official website. It officially launched in Facebook at March 1, 2012. It was initially released as promotion for the 2012 Marvel Studios crossover film The Avengers. It was nominated for Best Social Game on the Video Game Awards 2012, and won.